It was simply the one of the greatest comebacks in the history of sports. And you were alive to see it! When the Falcons took a 28-3 lead, SURELY this game was on its way to joining the Broncos-Seahawks game as one of the worst Super Bowls of all time. But alas, it seemed to be written in the stars for the red, white and blue, and Brady now has five rings.
But the Super Bowl is so much more than a game – it’s entirely and uniquely a spectacle that is unparalleled in the world of sports. There’s a reason it’s across the board one of the most watched events in the world. Below, we take a look at some of the non-game aspects of the Super Bowl – what worked, what didn’t, and what to look for in the future.
The Super Bowl is a spectacle; every single thing done in the game is big, and each year the fans, teams, and producers look to top the previous year’s display, creating bigger and better standards for next year’s participants. It all started with the singing of “America the Beautiful,” performed by The Schuyler Sisters from Lin-Manuel Miranda’s Broadway production of Hamilton, followed by Luke Bryan performing the National Anthem. Both were exceptional performances and really set the tone for the rest of the night (though there was some controversy in Luke Bryan’s performance, as one of the things people could place bets on was the color of his jeans, and frankly, it was tough to tell if they were actually blue or not). Then came the ceremonial coin toss, a touching moment in which the Bush family was escorted to midfield and George H.W. Bush, who had just been released from the hospital last month, was asked to toss the coin, and the game was underway!
How’s this for an opening?
The only way her entrance to the stage will ever be topped is if someone comes skydiving in while doing backflips, juggling, and singing. Whether you’re a fan of her music or not, you have to give her credit for attempting something like that on the biggest stage in the world. She was sporting an interesting costume, though certainly not her strangest, and sang her biggest classics, such as Bad Romance, Just Dance, Poker Face. She then fast-forwarded to her newest hit, Million Reasons, which, though not flashy and upbeat, was very pleasing to the ear. There were weird parts of the performance–when she went full Gandalf and was given that mega staff during Telephone, or when that strong man carried her for about four seconds–but all the weirdness encapsulates Lady Gaga. The best part of the show was the fact that she looked like she was thoroughly enjoying performing. She’s a talented singer, and if you went to the bathroom during halftime, you missed a great show.
According to an article from Huffington Post, 26% of people who watch the Super Bowl believe that the ads are the best part of the spectacle. But for that quarter of people who viewed Sunday’s game, a majority were most likely disappointed–the commercials were just not very good. At all. There are several factors to why the 2017 Super Bowl commercials did not live up to the hype.
- Doritos – If you’re wondering where the Doritos commercials were, so were we. Turns out the tasty chip brand had decided to skip the big game because it didn’t line up with their marketing campaign. Doritos has long been a staple in Super Bowl lore, and the rest of the commercials looked lost without them.
- Car Commercials – To preface this section, some of the best commercials of the night were car commercials, so they were not all bad–now what we need are the other brands to follow suit. The following statement is in regards to ALL car commercials, not just those during the Super Bowl: People do not want to watch a car drive around for 30 seconds. Spice it up, provide humor, do something to make it memorable.
- Trying way, way too hard – Every person that works on an advertisement wants it to be perfect–and why wouldn’t you? You’re paying five million dollars for a 30-second slot, the stakes are high. But sometimes “less is more” is actually true. Filling an ad with an abundance of random items so much so that the viewer hardly knows the product is counterproductive. That’s not to say creativity should diminish, just reel it in a tad.
Though many commercials were solid, here are the ten best from this year.
This ad may have been light on content, but with the combination of two legends and a classic song, we won’t soon forget Bai. The best part of the whole ad is the fact that Justin Timberlake does not say a single word, but only stared intensely off into space.
This ad is especially relevant in today’s times, and some may even call it controversial, but it was brilliantly done by Airbnb, showing us that we all belong.
8. Honda Yearbook Celebrities
A very well-done commercial by Honda. Who doesn’t love seeing celebrities from back in the day? Not only is it comical, but we are also inspired to dream big, seeing that all of these big shots started out somewhere.
7. Mr. Clean
There were two commercials that alluded to a sexy man–one was Mr. Clean, and the other was T-Mobile’s uncomfortable 50 Shades of Grey commercial. We couldn’t help but wonder if they knew that children watched the Super Bowl. But Mr. Clean was more fun, especially when he turned into average Joe cleaning dad at the end.
6. It’s a 10 Hair Care
President Trump is not known for having the best hair, and this hair care product took full advantage of that. Along with poking fun at his hairstyle, the ad portrays hilarious hairstyles, my favorite being the backpack back hair.
5. Google Home
Another great commercial, portraying all the amazing aspects of Google Home while showing the importance of family. Also, any commercial that has Country Roads in it is bound to be good.
4. Hero’s Journey
Melissa McCarthy’s quest to save the planet is one that few would want to miss. She is hilarious, and this commercial’s intensity is elevated by Bonnie Tyler’s “Holding out for a Hero.”
It’s Einstein playing Bad Romance on the violin. It just doesn’t get much better than that. It has also encouraged many, along with some of its other advertisements, to tune into the show Genius when it’s released on National Geographic.
2. Cam Newton Buick
They picked the perfect quarterback for this. Not only does Cam tower over NFL players, he makes the Peewee players look, well, peewee. The highlights of this ad are Newton’s multiple stiff arms and laser pass to the small child, and the ref spotting Miranda Kerr and going flying over the refreshment table.
1. Avocados from Mexico
Easily the most humorous ad of the night, they make several allusions to the NFL (“fall guy” for Deflategate and Antonio Brown streaming in secrecy), and their comedic timing is perfect. Well done Avocados, well done.