| Date | Opponent | Time (CT) | Location | TV | Results (22-6, 11-4) |
| 11/11/16 | Central Arkansas | 7:00 PM | Madison, WI | BTNPlus | W, 79-47 |
| 11/15/16 | at Creighton (Gavitt Games) | 7:30 PM | Omaha, NE | FS1 | L, 79-67 |
| 11/17/16 | Chicago State | 7:00 PM | Madison, WI | W, 69-51 | |
| 11/21/16 | Tennessee (Maui Invitational) | 1:30 PM | Maui, HI | ESPN2 | W, 74-62 |
| 11/22/16 | Georgetown (Maui Invitational) | 7:00 PM | Maui, HI | ESPN2 | W, 73-57 |
| 11/23/16 | North Carolina (Maui Invitational) | 9:00 PM | Maui, HI | ESPN2 | L, 71-56 |
| 11/27/16 | Prairie View A&M | 1:00 PM | Madison, WI | ESPN3 | W, 95-50 |
| 11/29/16 | Syracuse (Big Ten-ACC Challenge) | 6:30 PM | Madison, WI | ESPN | W, 77-60 |
| 12/3/16 | Oklahoma | 12:00 PM | Madison, WI | BTN | W, 90-70 |
| 12/7/16 | Idaho State | 7:00 PM | Madison, WI | ESPN3 | W, 78-44 |
| 12/10/16 | at Marquette | 1:00 PM | Milwaukee, WI | FS1 | W, 93-84 |
| 12/14/16 | Green Bay | 8:00 PM | Madison, WI | BTN | W, 73-59 |
| 12/23/16 | Florida A&M | 8:00 PM | Madison, WI | BTN | W, 90-37 |
| 12/27/16 | Rutgers | 6:00 PM | Madison, WI | ESPN2 | W, 72-52 |
| 1/3/17 | at Indiana | 6:00 PM | Bloomington, IN | ESPN | W, 75-68 |
| 1/8/17 | at Purdue | 3:30 PM | West Lafayette, IN | CBS | L, 66-55 |
| 1/12/17 | Ohio State | 6:00 PM | Madison, WI | ESPN2 | W, 89-66 |
| 1/17/17 | Michigan | 8:00 PM | Madison, WI | ESPN | W, 68-64 |
| 1/21/17 | at Minnesota | 3:30 PM | Minneapolis, MN | BTN | W, 78-76 (OT) |
| 1/24/17 | Penn State | 8:00 PM | Madison, WI | BTN | W, 82-55 |
| 1/28/17 | Rutgers (Super Saturday) | 11:00 AM | New York, NY | BTN | W, 61-54 (OT) |
| 1/31/17 | at Illinois | 8:00 PM | Champaign, IL | BTN | W, 57-43 |
| 2/5/17 | Indiana | 12:00 PM | Madison, WI | CBS | W, 65-60 |
| 2/9/17 | at Nebraska | 8:00 PM | Lincoln, NE | BTN | W, 70-69 (OT) |
| 2/12/17 | Northwestern | 5:30 PM | Madison, WI | BTN | L, 66-59 |
| 2/16/17 | at Michigan | 6:00 PM | Ann Arbor, MI | ESPN | L, 64-58 |
| 2/19/17 | Maryland | 12:00 PM | Madison, WI | CBS | W, 71-60 |
| 2/23/17 | at Ohio State | 8:00 PM | Columbus, OH | ESPN/ESPN2 | L, 83-73 |
| 2/26/17 | at Michigan State | 3:00 PM | East Lansing, MI | CBS | |
| 3/2/17 | Iowa | 8:00 PM | Madison, WI | ESPN | |
| 3/5/17 | Minnesota | 5:00 PM | Madison, WI | BTN | |
| 3/8/17 | Big Ten Tournament | TBA | Washington, D.C. |
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