The Badgers are going to the Rose Bowl! Slight catch to the rule, however, as the Badgers will be playing in Pasadena vs. UCLA in September, rather than the far more coveted January bowl game.

Wisconsin announced this afternoon that the two schools have agreed to a home and home series taking place in 2029-2030 at both The Rose Bowl on Sept. 15th 2029 and Camp Randall Stadium on Sept. 7th 2030.

UW Athletics Director Barry Alvarez shared his thoughts on the exciting announcement.

“UCLA is one of the premier programs in college football,” he said in a release. “We had some memorable bowl games when I was on the sidelines but this is a great opportunity for us to play them at Camp Randall. Non-conference scheduling is always a challenge but the folks at UCLA have been great to deal with and we look forward to the series.”

The Badgers have played the Bruins 11 times previously holding a 7-4 advantage in those games. Additionally, they’ve won the past three meetings, each in bowl games (two Rose Bowls and a Sun Bowl) with Alvarez at the helm. However, the two premier teams have played just five games at Camp Randall with UCLA taking them all, so the matchup is sure to be tightly contested.

It’s games like these which will attract populous national attention that show Wisconsin is highly regarded as a premier football program where winning is in our culture.