Some watch the Super Bowl for the game itself, the endless appetizers, and the halftime performance. Others lay a keen eye on the advertisements in between the gameplay.

Without further adieu, here are the top ten Super Bowls commercials of all time.

10. Terry Tate: Office Linebacker (2003)

Terry Tate is a true classic. Nothing like putting a professional football player in an office setting.

9. Matthew Broderick’s Honda Day Off (2012)

Incorporating such a legendary movie character into a Super Bowl commercial was a genius marketing tactic by Honda.

8. Super Bowl Baby Choir (2016)

Credit to the NFL for coming up with an ingenious idea, incorporating the entire family and Seal!

7. Coca Cola: Together is Beautiful (2016)

This commercial is as relevant nowadays as it was a year ago. A beautiful and emotional commercial from Coca Cola.

6. McDonald’s: The Showdown (1993)

A series of commercials featuring Michael Jordan and Larry Bird advertised McDonald’s Big Mac. These two NBA legends hyped up the burger to unimaginable heights.

5. Doritos: Casket Funeral (2010)

This video epitomized man’s need to fake his own death to watch the big game with a bowl of those nacho chips.

4. Bud Light’s #UpForWhatever (2014)

#UpForWhatever was a great marketing campaign ran by Bud Light. It featured Arnold Schwarzenegger and Don Cheadle.

3. Apple (1984)

Apple’s Super Bowl 18 commercial propelled them into the computer industry with the launch of Macintosh.

2. You’re Not You When You’re Hungry (2010)

Watching Betty White play football is the most ironic part about this commercial. This campaign was such a success it can still be seen in 2017.

1.  Clydesdales (2013)

Highly regarded as one of the best commercials in Super Bowl history, the Clydesdales have struck an emotional cord with Super Bowl viewers nationwide. The tears are real when watching this clip.